Functions of a music video

Promote The Artist

The artist is the highlight of the music video, so the record label do everything they can to make their artist look as good as possible so they catch people eye. This will make a record label lots of money from all the publicity through the media.




Entertain

Music videos can also be to entertain. "Dubstep" music videos are often purposed to entertain their audience as the artist is usually a DJ and the music is the most important thing, for example; Lil John - Turn Down For what.


Symbolism

A  music video is also done to symbolise greater or bigger things. Artists use videos to make a point about them selves or about the world or about others.



Show Emotion

Some artist make a video to get their audience thinking about themselves and about the world. They also sometimes have other and deeper meanings





Representation

Music videos are also used to represent an artist in a certain way. Music artists use their videos to represent themselves ans sometimes as a sex symbol. For example; Rihanna represents her self as a sex object, this has become her unique selling point.